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GDPR Compliance

GDPR Compliance

For our European customers, Delacon has recently undertaken a program to become GDPR compliant. We have taken these steps to show our clients that we are committed to the importance of data privacy and security. The steps the business has taken…

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Partner Marketing And Call Tracking

Partner Marketing and Call Tracking

Partner Marketing has become the mainstay of the major brand’s marketing strategy. While once thought of as simply a lead generation tool through affiliates, creating strategic marketing partnerships has become vital for brand engagement and discovery. A recent survey from…

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10 Quick Call Tracking Tips

10 Quick Call Tracking Tips

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Call Tracking And CRM Data Matching

Call Tracking and CRM Data Matching

Data Matching is the process of matching your CRM sales data with call data, so you can attribute the sale back to the original call. In turn, this allows you to effectively attribute sales made over the phone back to…

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Delacon Call Tracking Code Now Using Gzip Compression

Delacon Call Tracking Code Now Using gzip Compression

The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.

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Overcoming Call Tracking Concerns

Overcoming Call Tracking Concerns

When discussing call tracking with our clients, we sometimes encounter a number of concerns to using the solution. Often this is because some businesses may not fully understand the value call tracking can provide and when weighing up its costs…

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How Delacon’s Integration With Google’s DoubleClick Improves Marketing Optimisation

How Delacon’s integration with Google’s DoubleClick improves marketing optimisation

One of the benefits of Delacon’s call tracking solutions is our ability to integrate with a number of software platforms – from CRMs like Salesforce and Microsoft Dynamics, to analytics platforms including Google and Adobe Analytics. Our ability to integrate…

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How Delacon Can Help You Obtain Your CPA

How Delacon can help you obtain your CPA

Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…

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The Notification Email Template Guide

The notification email template guide

One of the great features we have is the call notification email. The email can be sent to your business each time your business receives a call. The email can include information on the phone call received including its duration,…

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